Drizzalicious Campaign
For my SMAD 342 class we were tasked with creating a campaign for a consumer packaged good that will appeal to a specific niche target audience.
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Our group objective was to target Drizzalicious to empty nesters.
We​ built our campaign off trying to appeal this sweet, savory, but healthy snack to people who were older, and missing a little bit of excitement in their lives.
Empty nesters want to focus on themselves now that they have more free time, so we took a lifestyle, health approach to our advertisements to try and appeal to this new self focus kick they strive for.​
Advertisements
Our 3 ads spanned across out of home, Magazines, and transit. We created our 3 ads specifically to appeal to the audience that would be in each of these locations to maximize our interest and appeal.