Drizzalicious Campaign
For my SMAD 342 class we were tasked with creating a campaign for a consumer packaged good that will appeal to a specific niche target audience.
Our group objective was to target Drizzalicious to empty nesters.
We built our campaign off trying to appeal this sweet, savory, but healthy snack to people who were older, and missing a little bit of excitement in their lives.
Empty nesters want to focus on themselves now that they have more free time, so we took a lifestyle, health approach to our advertisements to try and appeal to this new self focus kick they strive for.
Advertisements
Our 3 ads spanned across out of home, Magazines, and transit. We created our 3 ads specifically to appeal to the audience that would be in each of these locations to maximize our interest and appeal.