Scratch Pad is a student run advertising club at JMU that has the privilege of competing in the National Student Advertising Competition (NSAC) every year.
​
Each year the team is given a client, and tasked with creating a campaign based off the guidelines of the competition.
Scratch Pad
In 2025, our client was AT&T, and we were tasked with building brand love and relevancy for AT&T amongst Gen Z
We conducted tons of research, diving deep into our target audience of Gen z and how to appeal to them with our new brand identity.
We created personas based off our target audience
Some of the advertisements we made to get our brand identity and ideas out into the world!
My role during this competition was one of our 3 presenters. I shared our final presentation with my 2 peers Sarah and Leah, in front of a panel of AT&T representatives and NSAC judges, along with a packed room full of all the other competitors. It was an amazing experience!
Team: Brooke Arthur, Lily Torello, Riley Stile, Sara Drewry, Leah Glass, Jared Battaglia, Abby Chamot, Anna Hansohn, Emma Precopio, Hayden Crossman, RJ Chaustre, Lorelai Bennett, Mia Rossi, Nishka Jarral, Teagan Winn